Hailing from India, the land of grandeur, exotic culture and intricate detailing, Sha Ali Ahmad – fondly known as Sha – is as flamboyant as they come. While most designers choose to network with the glitterati to gain a reputation, Sha chose to take the hard road instead. He chose to let his designs dazzle and grab eyeballs. The approach has paid off for the maverick couturier as he has made a name for himself in the international circuit with collections after collections of evening gowns and cocktail dresses which are hand embroidered in finest silk fabrics and expressed in dreamy drapes. The poetry in drapes he fashions is tastefully embellished with exquisite beads, crystals, rhinestones, sequins, silk threads, lurex and glass stones giving them a distinctive signature the fashion world has grown to associate with AhmadCouture, his label.

He exhibits his work by conducting various international fashion events including Star Gala Night in Miami, Fashion Week West Palm Beach (Miami), and last years’ 2017 Kauai Fashion Weekend Charity Event where he presented his latest Couture Collection inspired by the beauty of the Garden Isle, Birds of Paradise. He has showcased his collection in three different fashion events in Miami, FL hosted by Ms. Irene Korge & co-hosted by Elysze Held. Nationally, he showcased Madame Style Week (India) which was a runaway success. Since his first visit to Hawaii years ago, he has designed for local events and pageantries such as Miss Hawaii Filipina, Miss Island Mokihana, and Miss Hawaii (Miss Congeniality) including donating custom designed dresses for local charities & events. Expanding beyond, his couture work also includes designs for top models of the world, representing USA & Cuba, along with Miss International, all winning the evening gown competitions.